Budget-£3.5 Million Director- Danny Boyle Writer- Andrew MacDonald Producer- John Hodge Synopsis This is a film of Irvine Welsh's cult Scottish novel trainspotting a series of interlinked stories concentrating on heroin-hooked anti-hero Mark Renton. The rights to the screenplay If you translate a novel into a movie, the author has to get the screen rights. Red Dwarf stole the rights to Trainspotting from Danny Boyle so he wouldn't direct it as they wanted to co-produce it because they knew in the future it may be worth a lot of money. The film making threesome were badgered by Hollywood producer Scott Rudin who offered £250,00 to film whatever they desired. A deal for two per cent of the films budget was agreed for Danny Boyle to give Red Dwarf. This was as long as Noel Gay stepped back from his duties in exchange for a share of the profits and a name on the credits. One issue is that Boyle found it difficult to turn down the money offered because he wanted to sta...
Why is it important to break down TV audiences into groups? The media industry is very competitive, especially TV audiences, so it is important to segment the target market so you know exactly how to target your product at a certain group of people. Target Audience-Intended group of people that a media product is aimed at. Demographics- Age, Gender, Class, Race, Ethnicity. Psychographics- Opinions, Attitudes, Interest and Lifestyle. Primary, Secondary and Tertiary audiences NRS social grade- How to conduct research Speak to your customers Run surveys Examine your websites usage Run focus groups Request feedback Quantitive audience research Quantitive audience research is when companies gather large amounts of information from large groups of people, this is done by emails, phone calls, and face-to-face surveys to determine how best to make their product appeal to the target audience. For films and marketing this is done with questionnaires. A paper q...
1. Who can do/does audience research? Digital marketers and communicators will do audience research in order to understand their wants and needs, and adjust strategies in response to what they find out. Two kinds of data that will be found out from audience research is qualitative and quantitative data. Other easy and good ways to collect audience research data is surveys, questionnaires, interviews, focus groups and observations. Ethical issues need to be considered should their be ethical guidelines that a project must follow so that their are not potential problems that need adjusting. Other companies may also be employed to will alongside you and take up the job of conducting market research to save time but it might be expensive to hire them. The Office of Communication (OFCOM) will also do audience research. The research findings from Ofcom’s Media Tracker study provide a valuable source of information on consumers’ attitudes, and help inform Ofcom’s work on bro...
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