Concept Art

What is concept art and why is it important?

 The main goal of concept art is to convey a visual representation of a design, idea, and/or mood for use in films, video games, animation, or comic books before it is put into the final product. In other words, it aims to convey the overall design vision rather than specify everything in exact terms right at the start. Visualisation diagrams are useful because you can make loads of copy of the same image and envisage an idea until its perfect and comes to fruition. 

 Flat Plan

 The Flatplan is a page plan of a publication that shows how the articles and adverts are laid out. A Flatplan shows where all articles and adverts are laid out, and in what order. It allows complete control of the publication production process avoiding confusion. Without a Flatplan, the production director and advertisement director struggle to control which pages go where.

Prototypes

 A prototype is an early sample, model, or release of a product built to test a concept or process or to act as a thing to be replicated or learned from.

 Mock Ups

 In design, a mock-up, is a scale or full-size model of a design or device, used for teaching, demonstration, design evaluation, promotion, and other purposes.

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