How much does it cost to advertise on UK TV?

Channel
Cost of daytime advertisement
Cost of peak time advertisement
ITV 1
£3500-£4500
£10,000-£30,000
Channel 4
£1000-£2000
£10,000-£20,000
Channel 5
£800-£1600
£2500-4500
Sky 1
£150-£250
£650-£1150
Sports channels
Sky sports £10-£50/ BT Sport £5-£30
Sky sports £60-£750/ BT Sport £20-£200
Other digital channels (Horror Channel)
£50-£150
£150-£300

This will affect your pre-production and your budget because if it a large proportion of your money is being spent on advertising and should it not be successful you will not have enough money to reinvest the money into another area of the business. The cost of daytime advertising is significantly less than peak time advertising so during pre-production it will need to be decided if they want to advertise during the day or during peak times in order to reach their target audience.

Comments

  1. JCoSS Media Dept30 October 2017 at 04:24

    Make a comment on this with regard to how this might affect your pre-production and the budget.

    ReplyDelete

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