Client briefs

Client Briefs

Client briefs can be formal or informal. There are different types of client briefs that can be produced, these are:
  • Contractual
  • Negotiated
  • Cooperative Brief
  • Tender
  • Competition
  • Commission
Formal Briefs are written documents with technical and specific language. They are focused and in lots of depth and the majority of briefs are formal rather than informal.

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Informal Briefs can be as straightforward as a chat over a meal or drink. There is no limited documentation supporting the chat and no contractual agreement. There are also no specific requirements outlined initially. These tend to be undertaken and then fleshed out at a later date.

Contractual Briefs are formal tasks that are accepted under legal obligation. The clients desires and deadlines outlined must be met with both the client and the media producer abiding by the brief.

Image result for contractual briefs example

Negotiated Briefs are formal with both the client and the media producer making the decisions. Through negotiations the brief must be altered.

Co-operative Briefs are formal briefs where two or more media producers/production companies are working together to meet the brief. 

Competition Briefs are formal briefs that are advertised/given to multiple media producers. The producers don't have to pitch ideas and all the different producers create their product. The client then picks which one is the best with the reward being the prospect of getting their project published and distributed.

Commissioning Brief is a formal brief and is made when a media company employs an independent company to produce a product for them on their behalf. The brief is not negotiated between the media producer and their employer/commissioner. However the commissioner might negotiate the brief with the client with the independent company being paid and potentially receiving royalties.

Channel 4> Endemol> Charlie Brooker's Zeppotron> Black Mirror 

Factors that could impact the potential project management of a brief:

  • Explicit Requirements
  • Implicit Requirements
  • Requirements that are open to interpretation
  • Constraints (Time, Financial, Personnel)









Comments

  1. JCoSS Media Dept14 December 2017 at 01:50

    Very detailed and effective notes here to revise from. Find some examples of each brief to help you further.

    ReplyDelete

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