Why is it important to break down TV audiences into groups? The media industry is very competitive, especially TV audiences, so it is important to segment the target market so you know exactly how to target your product at a certain group of people. Target Audience-Intended group of people that a media product is aimed at. Demographics- Age, Gender, Class, Race, Ethnicity. Psychographics- Opinions, Attitudes, Interest and Lifestyle. Primary, Secondary and Tertiary audiences NRS social grade- How to conduct research Speak to your customers Run surveys Examine your websites usage Run focus groups Request feedback Quantitive audience research Quantitive audience research is when companies gather large amounts of information from large groups of people, this is done by emails, phone calls, and face-to-face surveys to determine how best to make their product appeal to the target audience. For films and marketing this is done with questionnaires. A paper q...
Embedding these prezi's would be useful!
ReplyDeleteThese are some great revision tools, so make sure you use them!