SWOT Analysis

SWOT Analysis


SWOT analysis is an acronym for strengths, weaknesses, opportunities, and threats and is a structured planning method that evaluates those four elements of an organization, project or business venture.






  • Strengths: characteristics of the business or project that give it an advantage over others
  • Weaknesses: characteristics of the business that place the business or project at a disadvantage relative to others
  • Opportunities: elements in the environment that the business or project could exploit to its advantage
  • Threats: elements in the environment that could cause trouble for the business or project




    • This is a SWOT analysis based on a brief for a new game


    Strengths
    • They have an established target audience for children ranging from 6-10.
    • Working for a well-established company will help enhance your credentials and experience in the field.


    		 Weaknesses

    • Only 4 months till the campaign is due to launch so not a lot of time.
    • Also their is only 3 weeks for pre-production and ten weeks for game development.
    • The target audience may be a bit young to understand road safety procedures.
    • Not all children ranging from 6-10 may not have touch enabling devices available to them to play the game.
    Opportunities
    • Making app available on touch enabled devices makes it available to everyone and not just their target audience.
    • The company have been approached by a road safety organisation so they can use this opportunity to collaborate with them to make the best possible app and ensure their objective is met.
    		 Threats
    • The company and are not aware of any games on the market that are similar to the one they are proposing so they could face competition.



    Comments

    1. JCoSS Media Dept14 December 2017 at 01:51

      Great work Ryan!
      Please make it clear that this SWOT analysis is based on a game brief.

      Miss C

      ReplyDelete

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