The Advertising Standards Authority

Adverts in print, radio or video format must not be deemed harmful, misleading or offensive.

The criminal damage advert is harmful because it displays underage children smoking which is a negative impact on all kinds of people's health, especially children.


The Levis advert is harmful because the legal age to handle a firework is 18 years and above due to the dangers it can cause. This advert displays young children playing with highly flammable fireworks that can cause bodily harm if they aren't used correctly.


The Kellogs advert is misleading because it says "Wholesome Cookie goodness" and this is implying that as well as it being a tasty snack it is also good for you. Although, products such as this contain high amounts of sugar and the advert does not expose this information so it may mislead the audience on how unhealthy it might be.


The POM Wonderful LLC advert is misleading because it says "Cheat Death" so it is implying that this pomegranate juice will help people live longer if they drink it. Also, it displays the drink under a noose which is usually associated with hanging someone or something so it is displaying a form of death but they are trying to prolong life by saying this drink will help you live longer so it is misleading.


The Antonio Federici advert is offensive because a lot of people believed it mocked catholicism as it is well known that in ancient catholicism they don't believe that people should be homosexual, only heterosexual.

Junkies Ltd promotion for a student nightclub is offensive because they are making fun of people with dyslexia with the way they used grammar on their advert and the poor ill hearted joke they used to try to humour their audience.

The British Humanist Association advert is offensive to people who believe in religion and faith and the advert is telling them because they have a belief in god, they do not have a life which can be seen as offensive.





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