Unit 2-Pre-production and planning

A Project Manager would lead the evaluation of pre production documents. They are evaluated in terms of effectiveness for the media products they helped plan. Questions that are frequently asked to make sure a project manager is the right person to do an evaluation are: Was the right person doing it? Was the document appropriate? Would a better or different document do? Changes/threats? Evaluating the effectiveness of pre-production documentation is vital in ensuring that the final version is sent to the production team is effective. If documents aren't checked, they could be the cause of a major planning problem, so its important that the quality of the documents us evaluated.  How to evaluate The documents need to be considered in relation to: Suitability of content for meeting the brief and usefulness in aiding the production team in producing the product. Suitability of content for the target audience. Positive language Consideration for the original...

Logistics- The way a task must be thought about and problems solved to make it work What job roles someone in logistics needs to sort out if they are filming on location: Catering-allergies etc... Toilet facilities Transporting equipment Security/crowd control Travel arrangements for cast, crew and extras Control of extras- trailers, marquees, green rooms Health and safety issues (High vis jackets) Making areas safe Deliver script to cast beforehand or on the day of filming if it is short and easy to learn Vehicles on set Accommodation Press and paparazzi control Riders Power/battery/generator

1 (a) Identify two costs that Ian needs to consider when developing the 247Me app and explain how these costs impact on the project. One cost is hiring staff  because wages are a big expenditure of most businesses so having staff means more cost of wages and the more staff that are hired to help develop the app the more wages that need to be paid. Another cost is paying the local market research company to do the research for them. Although Ian will save time, he's adding to his costs by getting a company that will need to be paid to do the market research for him. (b) Identify one type of project management tool that Ian could use to keep track of the project tasks and explain why it is suitable for this task. One type of project management tool Ian could use to keep track of the project tasks is an Excel spreadsheet because it is a good way to keep track of calculations and money coming in and out of the business. It is suitable for this task because they have l...

1. Explain the client requirements of this brief, outlining which are explicit, implicit and open to interpretation. (10) The requirement of this client brief is for Zoo shoes to launch its first footwear for children. They want to create a 20-40 second promotional video that will be aimed at an audience of between 8 and 14 years old to use on websites. So this client brief is focusing on the target audience because that is who they are making the product for. The client brief outlines what the video must include. There should be shots of the footwear range, the name, logo and contact detail for the company and shots of the target audience in the street with the product and range of different camera shots, angles and movements . These are all open to interpretation requirements. Explicit requirements must all be followed. A minimum of four clips are explicit requirements. Also, background music that is up to date and appeals to children is open to interpretation because it will be ba...

What is project management? Project management is a job role to ensure a process is in place and adhered to in order to achieve the project. A project manager may use a number of different tools to do this. Project management is the effective planning and running of a project, from the ideas point to the end product and evaluation. Planning requires an outline of the tasks, deadlines and milestones that will be required to manage the project efficiently. A project timeline schedule would need to be created for the creation of the media product, to include: 1. Tasks that need to be done 2. Deadlines for each task 3. Milestones within the tasks and the overall project Project management tools Gantt chart- Designed by mechanical engineer Henry Gantt in 1910, the Gantt chary has had a long run as a project management tool. A Gantt chart uses horizontal bars to illustrate project completion dates, progress, milestones and dependencies. Production schedule on excel ...

1. Who can do/does audience research? Digital marketers and communicators will do audience research in order to understand their wants and needs, and adjust strategies in response to what they find out. Two kinds of data that will be found out from audience research is qualitative and quantitative data. Other easy and good ways to collect audience research data is surveys, questionnaires, interviews, focus groups and observations. Ethical issues need to be considered should their be ethical guidelines that a project must follow so that their are not potential problems that need adjusting. Other companies may also be employed to will alongside you and take up the job of conducting market research to save time but it might be expensive to hire them.  The Office of Communication (OFCOM) will also do audience research.  The research findings from Ofcom’s Media Tracker study provide a valuable source of information on consumers’ attitudes, and help inform Ofcom’s work on bro...

The website i have chosen to analyse is Costco.  Costco Wholesale Corporation operates an international chain of membership warehouses, that carry quality, brand name merchandise at substantially lower prices than are typically found at conventional wholesale or retail outlets. The warehouses are designed to help small-to-medium-sized businesses reduce costs in purchasing for resale and for everyday business use. Individual Members may also purchase for their personal needs. Costco's target audience would be the 'C' of the NRS social grades. The 'C' takes into account adults who are middle to working class. Also, to be able to go to Costco you need a membership which can only be acquired if you own a business so it is quite exclusive. I think the age group would be those aged between 35-65 years old because it is for business owners and it may take some people time to  establish themselves in the field they're in before they own a business.   The pi...