Unit 2-Pre-production and planning

Technological Convergence When different types of technology meet to produce one converged product that can do everything. For example; a smartphone phone is used for calling, listening, using the internet, taking pictures and timing etc... Convergence technologies allows for a number of different types of products to come together to make one individual advanced product. For example a smart phone. Although from our grandparents point of view they would've had to purchase each individual product because they wouldn't have converged together to form one product yet. For example, technology of my grandparents era would have consisted of records or cassettes to listen to their favourite music and if they were lucky to have a TV they would have to watch a programme at a specific time as their was no recording unless they had a VHS. Nowadays, we can do all of these things on one smart phone as it allows us to catch up on TV by downloading applications, listen to music, film a...

Clear and effective image Memorable- emotional, informative Slogan/Catch phrase/ tagline- entice audience, stick in head Persuasive language Clear language- to the point Appropriate font- typeface, sans-serif/serif Colour scheme- ideally 3/4 Clear layout Name of product Website Brand identity- logo, name of brand/company Eye catching This is a good print ad because the picture has a clear link to the tagline. It also uses around 3/4 colours which every campaign should stick to. There is a clear and effective image used that is clear for the audience to see what is being advertised.  This advert sticks to the three to four colours that should be used on a print advert.

KFC Zinger Crunch Salad- They use medium shots, close ups and extreme close ups on the staff and the product to display what they are advertising. No Long shots are used to distinguish the scenery/setting. It is aimed at middle aged women/ healthy eating lifestyles and displays a normal office working environment. YSL Opium- Uses the form of dance to display voyeurism. Point of view shots are used for the person who is 'watching' her to display an addiction. Black and White colours used to contrast purity. Her red lipstick connotes seduction. Different shot types used to portray that she is the focus and she's using sexual poses to show her addiction to the perfume. Burger King- Aimed at 25 year old to middle aged men that enjoy fast food establishments compared to 'Chick' food. They use mid shots to show what type of burger the advert is promoting. Diversity is represented because it shows people from different backgrounds enjoying the same food. Portrays many ...

Use of Camera •Extreme close up (ECU) •Close up (CU) •Long shot (LS) •Wide shot (WS) •Medium shot (MS) •Point of view (POV) •Low angle •High angle •Over the Shoulder (OTS) Transition from one shot to another shot A cut is used to describe the clean break dividing one shot and another. The terms ‘dissolves’ and ‘fades’ refer to the way in which one frame fades out whilst the other is dissolved in, with no clear cut between the shots.  Shot duration The average shot is 1.38 seconds per shot. However, we are capable of seeing three shots per minute.  Sound effects There are many sound effects used in adverts: some are more obvious than others. The obvious sound effects are jingles: songs which incorporate lyrics explaining the virtues and features of a particular product. 

Adverts in print, radio or video format must not be deemed harmful, misleading or offensive. The criminal damage advert is harmful because it displays underage children smoking which is a negative impact on all kinds of people's health, especially children. The Levis advert is harmful because the legal age to handle a firework is 18 years and above due to the dangers it can cause. This advert displays young children playing with highly flammable fireworks that can cause bodily harm if they aren't used correctly. The Kellogs advert is misleading because it says "Wholesome Cookie goodness" and this is implying that as well as it being a tasty snack it is also good for you. Although, products such as this contain high amounts of sugar and the advert does not expose this information so it may mislead the audience on how unhealthy it might be. The POM Wonderful LLC advert is misleading because it says "Cheat Death" so it is implying that this pomegrana...

What are the personal attributes that you will need when working in media production/ career development in the media industry? Patience Teamwork Communication Time Management Organisation  Listening skills Creativity Independence  Having Initiative What is etiquette?- It is a set standard made when something is acceptable in society/ The customary code of polite behaviour among members of a particular profession or group.  Why is etiquette important when working in a media industry? it is important because it will present a professional manner when working or communicating with other people in the industry who you may work with or come across in the future. Positive traits Good communication Strong opinion Caring Good listener Friendly Independent  Polite Good etiquette Negative traits Bad concentration  I moan Easily frustrated Bad patience Not very creative Very Forgetful

What is concept art and why is it important? The main goal of concept art is to convey a  visual  representation of a design, idea, and/or mood for use in films, video games, animation, or comic books before it is put into the final product. In other words, it aims to convey the overall design vision rather than specify everything in exact terms right at the start. Visualisation diagrams are useful because you can make loads of copy of the same image and envisage an idea until its perfect and comes to fruition.  Flat Plan The Flatplan is a page plan of a publication that shows how the articles and adverts are laid out.  A Flatplan shows where all articles and adverts are laid out, and in what order. It allows complete control of the publication production process avoiding confusion.  Without a Flatplan, the production director and advertisement director struggle to control which pages go where. Prototypes A prototype is an early sample, ...

A Project Manager would lead the evaluation of pre production documents. They are evaluated in terms of effectiveness for the media products they helped plan. Questions that are frequently asked to make sure a project manager is the right person to do an evaluation are: Was the right person doing it? Was the document appropriate? Would a better or different document do? Changes/threats? Evaluating the effectiveness of pre-production documentation is vital in ensuring that the final version is sent to the production team is effective. If documents aren't checked, they could be the cause of a major planning problem, so its important that the quality of the documents us evaluated.  How to evaluate The documents need to be considered in relation to: Suitability of content for meeting the brief and usefulness in aiding the production team in producing the product. Suitability of content for the target audience. Positive language Consideration for the original...

Logistics- The way a task must be thought about and problems solved to make it work What job roles someone in logistics needs to sort out if they are filming on location: Catering-allergies etc... Toilet facilities Transporting equipment Security/crowd control Travel arrangements for cast, crew and extras Control of extras- trailers, marquees, green rooms Health and safety issues (High vis jackets) Making areas safe Deliver script to cast beforehand or on the day of filming if it is short and easy to learn Vehicles on set Accommodation Press and paparazzi control Riders Power/battery/generator

1 (a) Identify two costs that Ian needs to consider when developing the 247Me app and explain how these costs impact on the project. One cost is hiring staff  because wages are a big expenditure of most businesses so having staff means more cost of wages and the more staff that are hired to help develop the app the more wages that need to be paid. Another cost is paying the local market research company to do the research for them. Although Ian will save time, he's adding to his costs by getting a company that will need to be paid to do the market research for him. (b) Identify one type of project management tool that Ian could use to keep track of the project tasks and explain why it is suitable for this task. One type of project management tool Ian could use to keep track of the project tasks is an Excel spreadsheet because it is a good way to keep track of calculations and money coming in and out of the business. It is suitable for this task because they have l...

1. Explain the client requirements of this brief, outlining which are explicit, implicit and open to interpretation. (10) The requirement of this client brief is for Zoo shoes to launch its first footwear for children. They want to create a 20-40 second promotional video that will be aimed at an audience of between 8 and 14 years old to use on websites. So this client brief is focusing on the target audience because that is who they are making the product for. The client brief outlines what the video must include. There should be shots of the footwear range, the name, logo and contact detail for the company and shots of the target audience in the street with the product and range of different camera shots, angles and movements . These are all open to interpretation requirements. Explicit requirements must all be followed. A minimum of four clips are explicit requirements. Also, background music that is up to date and appeals to children is open to interpretation because it will be ba...

What is project management? Project management is a job role to ensure a process is in place and adhered to in order to achieve the project. A project manager may use a number of different tools to do this. Project management is the effective planning and running of a project, from the ideas point to the end product and evaluation. Planning requires an outline of the tasks, deadlines and milestones that will be required to manage the project efficiently. A project timeline schedule would need to be created for the creation of the media product, to include: 1. Tasks that need to be done 2. Deadlines for each task 3. Milestones within the tasks and the overall project Project management tools Gantt chart- Designed by mechanical engineer Henry Gantt in 1910, the Gantt chary has had a long run as a project management tool. A Gantt chart uses horizontal bars to illustrate project completion dates, progress, milestones and dependencies. Production schedule on excel ...

1. Who can do/does audience research? Digital marketers and communicators will do audience research in order to understand their wants and needs, and adjust strategies in response to what they find out. Two kinds of data that will be found out from audience research is qualitative and quantitative data. Other easy and good ways to collect audience research data is surveys, questionnaires, interviews, focus groups and observations. Ethical issues need to be considered should their be ethical guidelines that a project must follow so that their are not potential problems that need adjusting. Other companies may also be employed to will alongside you and take up the job of conducting market research to save time but it might be expensive to hire them.  The Office of Communication (OFCOM) will also do audience research.  The research findings from Ofcom’s Media Tracker study provide a valuable source of information on consumers’ attitudes, and help inform Ofcom’s work on bro...

The website i have chosen to analyse is Costco.  Costco Wholesale Corporation operates an international chain of membership warehouses, that carry quality, brand name merchandise at substantially lower prices than are typically found at conventional wholesale or retail outlets. The warehouses are designed to help small-to-medium-sized businesses reduce costs in purchasing for resale and for everyday business use. Individual Members may also purchase for their personal needs. Costco's target audience would be the 'C' of the NRS social grades. The 'C' takes into account adults who are middle to working class. Also, to be able to go to Costco you need a membership which can only be acquired if you own a business so it is quite exclusive. I think the age group would be those aged between 35-65 years old because it is for business owners and it may take some people time to  establish themselves in the field they're in before they own a business.   The pi...

Why is it important to break down TV audiences into groups? The media industry is very competitive, especially TV audiences, so it is important to segment the target market so you know exactly how to target your product at a certain group of people. Target Audience-Intended group of people that a media product is aimed at. Demographics- Age, Gender, Class, Race, Ethnicity. Psychographics- Opinions, Attitudes, Interest and Lifestyle. Primary, Secondary and Tertiary audiences NRS social grade- How to conduct research Speak to your customers Run surveys Examine your websites usage Run focus groups Request feedback Quantitive audience research Quantitive audience research is when companies gather large amounts of information from large groups of people, this is done by emails, phone calls, and face-to-face surveys to determine how best to make their product appeal to the target audience. For films and marketing this is done with questionnaires. A paper q...